রবিবার, অক্টোবর ২৫, ২০২০
কোভিড১৯ ডেস্ক
১২ আগস্ট ২০২০
৩:৪২ অপরাহ্ণ
Brand Marketing During Coronavirus: What you would like to understand 
Brand Marketing During Coronavirus: What you would like to understand 

১২ আগস্ট ২০২০ ৩:৪২ অপরাহ্ণ

How to Position Your Brand Messaging During COVID-19

When I say the word "brand," what involves the mind? a company giant like Amazon or the colors of a company's logo?

Actually, brands are far more than simply a visible representation, tagline, jingle, or website; and it isn't just something that only the "big guys" should concentrate on.

Your branding represents the entire experience of working with you.

From your website colors to your core values, to the customer service you deliver, every touchpoint someone has with your shapes and helps define your brand messaging⁠-whether their impression is favorable or not.

Business success often all comes right down to how you position your branding.

That's not a simple thing to try to, and it takes time and consideration. you've got to:

Do a branding analysis
Do competitor analysis and conduct competitor research
Identify what causes you to unique and why this is often a critical step
Create your brand's positioning statement to use on your website, social media and even at networking events
And that's just the beginning!
A professional marketing company can make sure you most effectively position your brand messaging during COVID-19.

How Could COVID-19 Change Your Brand Messaging?

The COVID-19 pandemic has forced us to require another check out how we've positioned our branding.

First, ask yourself, "What do I would like to be known for during this time?" People will remember how you made them feel immediately, whether that's positive or negative. And note:

1. People are spending longer online.

It's estimated that half the worldwide population is under either a recommended or a required lockdown. consistent with Neilsen, media consumption has increased by the maximum amount as 60% during the COVID-19 crisis.

So whether you're creating paid ads, social media posts, blogs, or website copy, your audience is more likely than ever to ascertain your branding.

Are you building your brand's awareness and resonating together with your customers?

Are you sending the proper message, or is your brand's voice tone deaf? you'll need to change your brand messaging to suit with this "new normal."

2. People are engaging with brands differently.

With many stores still closed, consumers are turning to websites to urge the products they have and need.

Because supply chains are impacted, even essential things that buyers get in-store could also be out of stock, which also contributes to people turning to the virtual world to refill.

That means your customers expect a seamless online shopping experience.

Does your website navigation, imagery and text inspire confidence that their information is going to be secure? how briskly are you able to answer customer service issues?

While a number of these changes could also be temporary, and other people will return to shopping in stores at some point, I predict we're getting to see a permanent shift during this sort of consumer behavior.

People have had to become tech-savvy, and lots of are now fully realizing the convenience online shopping offers. I do not think we're getting to see all of that tech adoption come undone once life returns to normal (whatever that standard is).

How you're brand marketing during coronavirus matters today and, within the future, and it could alright change your messaging going forward.

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READ: Your Guide to Paid Marketing During COVID-19, on our website:

If you're wondering how COVID-19 affects paid ad campaign strategies, you are not alone! and therefore the answer is: both negatively and positively.

On the one hand, people are home more and doing virtually everything online. But many of us are reducing what they spend because they've lost their job or try to save lots of some money to urge their family through the pandemic.

So I'm sharing some recommendations on managing PPC during the coronavirus. PPC stands for pay-per-click advertising, also referred to as non-organic traffic. (Organic traffic comes from unpaid SEO techniques).

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How to Position Your Brand Messaging During COVID-19

Your customers are looking to you for reassurance and guidance during this point.

All of your branding messages should be coming from an area of empathy, caring, and kindness. Here are 4 ways to position your brand messaging during COVID-19.

1. Humanize your branding.

It's more important than ever to be human and authentic in your communications.

One good way to point out the human side of your small business is by creating memorable moments that will be shared through stories.

You could create a video for social media that features a customer's story about an employee who went the additional mile. Or, you'll specialize in employee stories, so people get to understand who's supporting you thru this crisis.

It's okay to be a touch light-hearted during this point too, as long as you're sensitive to the very fact that this is often a trying and tragic time for several people. remember what you share!

2. Increase your social media presence.

From community initiatives you're supporting changing store hours, to new services you're offering, stay active on social.

Even if you've got no news to share, keep your social media accounts updated by sharing relevant news, articles, and videos from other sources.

Even a couple of inspirational words from you'll remind folks that you're out there, which you care.

3. Create customer delight.

Customer delight is about exceeding customer expectations, not just meeting them. There are some ways to please customers, including:

Being flexible. Don't always say "no" simply because you've always done it that way. hear your customers and be as flexible as possible to satisfy their needs.
Adding a private touch. Send an eCard or a promo code on their birthday, for instance.
Giving them something. Whether it is a contest or a freebie tucked into their package, little surprises can go an extended way.
4. Speak up as a pacesetter.

Nobody goes to be impressed by a generic message on your website that says something like "We take your health very seriously," with no samples of how, or no "face" behind the message.

Define your brand messaging, then tell people the what, why, when, and the way of your coronavirus plan. They'll appreciate your honesty and transparency.

Your branding could also be your only chance at making a primary impression on a possible customer⁠-and that's when we're not within the midst of a pandemic!

Right now, people's emotions are running high, and a brand's blunders might not be as easily forgiven or forgotten as we've recently witnessed with Canadian artist Bryan Adam's Instagram backlash.

By leading sympathetically and really understanding your audience and what they go through, your brand marketing during coronavirus is going to be authentic and truly resonate together with your customers.

Susan Friesen, founding father of the award-winning web development and digital marketing firm eVision Media, maybe a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having a shortage of data, skills, and support needed to make their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands in order that they can specialize in building their business with peace of mind at having an ideal network in situ to guide them every step of the way.

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