Information Velocity: Traveling at the Speed of Digital
Information Velocity: Traveling at the Speed of Digital
১১ আগস্ট ২০২০ ২:৪৩ অপরাহ্ণ
Web Hosting, Online News, and knowledge
In case you haven't noticed, your morning newspaper is shrinking. The publishing and knowledge dissemination techniques employed for the last 300 years are giving thanks to new technology - digital technology or the planet wide web.
Go ahead, check this morning's newspaper. Not one piece of data is "today." It's yesterday's news. Sure, for local stories, newspapers still provide broader, more detailed coverage. And you get the sports news, comics, a crossword and a bunch of coupons that quite buy the value of the newspaper subscription.
But it's still yesterday's news.
Today, you'll flip on the 24-hour news channel of choice and watch a car chase in California (why is it always California?) as it's happening. Information is delivered immediately - at the speed of digital.
Or, there are numerous blogs and internet sites that post news events as they happen, again beating traditional media in many cases. Today, people expect information that's up to the minute. and that they want it NOW!
Now, not all internet sites require hourly news updates. Maggiesknittingsupplies.com probably doesn't need up to the minute reportage from the planet of knitting. I mean, what proportion changes from at some point to the next?
But that does not mean that Maggie should hire a replica writer for her site text, set her sales to talk and hope for the simplest. If she's a savvy businesswoman (let's assume she is) providing articles on sorts of yarn, on-line lessons for beginners, information on other handiwork, visitors will still visit Maggiesknittingsupplies.com for the knowledge and, at some point, make a sale.
Let's call this slow speed news.
It encourages repeat visitors and builds a site community
It creates goodwill among members who actually bookmark the location as members of the "family."
It establishes the authority of the location owner. you are the teacher, guru, or mentor.
It delivers a useful service to the visitor by educating her.
It pre-qualifies visitors be delivering a better-educated prospect able to convert from browser to buyer.
It makes search engines happy.
Search engine bots visit your site regularly. In fact, you'll tell search engines how often to crawl your site. Google's default is once every 30 days but that's an outdoor number. Most sites are crawled within seven days.
When the location is crawled, a snapshot is taken. this is often the cached view that appears on program results pages. The cached view is what the program saw the last time the location was crawled, which might be two or three weeks ago.
And for several internet site owners, changing text isn't a critical factor to site success. you'll program your site code to inform bots that text will never change. This way, you do not get penalized for the shortage of fresh content.
You see, when an inquiry engine bot happens by and crawls your site, it compares the newest information on-site to the cached view - the snapshot that was taken the last time the location was crawled. If the text is identical and you haven't told the program that your site text won't change (part of the HTML or XML coding wont to actually create the presentation layer that folks actually see), the location will lose rank in SERPs for out-dated content.
The reason? Search engines are within the business of delivering the foremost relevant links to the foremost relevant internet sites supported by the keywords entered by program users. Well, if nothing has changed on your "up to the minute stock exchange analysis" in fortnight, program algorithms file that within the negative ranking category and your SERPs link remains on page 154.
When was the last time YOU drilled right down to page 154 of program results pages? Like never. program users rarely transcend the second or third page during an internet search. If they do not find the knowledge or product they're trying to find on one among the highest-ranked internet sites they often initiate another search using different keywords - which can place you on page 876 of Google's SERPs since the prospect didn't enter a keyword that your site is optimized.
Who must Be Current?
Well, any site can increase the speed of data if the location owner is cleaver. Want some examples?
Okay, a blog is often created with a couple of clicks and you've got an instantaneous outlet to deliver current news, occasional news, enable site visitors to reply to blog posts, and build a community of loyal followers and customers.
A local restaurant, optimized for local search can post, not only the complete menu but that day's specials. News a day, and therefore the quite news site visitors will use over and over before choosing where to travel for eats that night.
A certified financial planner can run real-time stock prices to stay visitors online all day. Or, these CFPs can post market gainers and losers, the sales volume of movers and shakers, and other financial news of interest to the CFA's local client base.
An oil and gas junior can post a real-time video of activity within the field. It's like watching a reality show and it builds trust and confidence within the fledgling company.
5 Ways to extend Information Velocity On Your internet site
Add an RSS feed.
RSS stands for remote site syndication and it simply delivers news on a selected topic at the speed of digital. Maggie (of Maggiesknittingsupplies.com) could add an RSS feed because she enters the keywords for the knowledge she wants to be delivered to her site visitors. Maggie enters "knitting" and she or he gets the newest in knitting news (I can only assume there must be some news within the fast-paced world of handcrafts).
You'll need a feed aggregator that collects RSS feeds from different sources like Google, Yahoo news, or the NY stock market. Expect to buy some feeds, but there are many freebies and even the paid RSS feeds are cheap.
Add a Blog.
Blogs are great because they're simple, enabling the location owner to update site content without calling the programmer.
Blog posts are often as current as immediately. Hear something or read something and you'll write up a 400-word post and tell your site visitors the newest.
Add live video feeds.
Live video feeds of the activity, the chess tourney, the sports news - whatever topics that draw visitors to your site. look for "live video feeds" employing a program and easily meet up to the feed. Takes a few clicks and your site is current.
Do note that bots are unable to spider video or graphics content. However, add an HTML tag explaining to the bot what's within the video feed and you will get a touch extra credit.
Add real-time updates within the topicality of your site.
One smart site owner at confidenttrader.com sells a microcap stock picking service. He keeps a portfolio of stocks that any visitor can see. No "opt-in" required.
Each day, the stock prices within the portfolio are updated, providing the location owner's subscribers and prospects immediate updates to their own portfolio of stocks that parallel the owner of confidenttrader.com.
This keeps site visitors returning a day to see their own portfolios because all of the relevant information has been aggregated into one page of an internet site - a true time-saver.
Now, this type of data isn't liberal to the micro-cap stock site owner. He pays for the service but he also delivers a valuable service to his subscribers and therefore the cost of the newest information is made into the subscription price.
This daily update draws repeat visitors, provides complete transparency (a trust builder), creates goodwill, and entices subscribers to check-in for the Confident Trader's picks. Win-win.